如果你想获得零售客户的成功, you need to understand supply and demand conditions for the markets those retailers are interested in. This type of research is typically referred to as a retail gap analysis, 使用RPR 商业很容易做到.
What can a client learn from the RPR retail gap analysis report?
A report includes the Leakage/Surplus Factor, which presents a snapshot of the opportunity for each sector. This factor measures the relationship between supply and demand and ranges from +100 (total leakage) to -100 (total surplus). This factor is a result of Esri (geographic information system software) examining the dollar value of consumer expenditures made by local area residents to determine demand and then measuring the retail sales of the businesses in that same area to measure supply.
A positive value represents “leakage” of opportunity to retailers outside the area. A negative value represents a surplus of retail sales, indicating a market where customers are drawn in from outside the area.
Gaps are created when retailers are not meeting the demand of consumers based on attributes such as price or product service or quality. Another issue for a gap may be that there aren’t enough retailers in the area to meet the overall demand from the community.
缩小差距
作为一名商业从业者, your job is to guide clients and attract retailers to fill those gaps across the communities you serve. Just knowing where the leakages are isn’t enough.
Once you have identified areas and sectors with opportunities, you need to ascertain whether current retailers can meet the demands of potential consumers in the area.
例如, if there are discount stores currently serving clients in an area transitioning to a more affluent consumer base, 这些商店是可持续的吗?? 还是差距会扩大? 如果一个零售商说它迎合了年轻人, educated adults with high disposable income, can a community maintain the longevity of this targeted client base?
The quickest way to do an assessment for these types of questions is to create the geographical boundary that holds the consumer base and run a custom Trade Area Report in RPR. 这份报告结合了经济, 人口, tapestry段, and even the retail gap analysis providing the insights to support your clients’ decisions to lease to a potential tenant, 投资物业, 或者在一个空间外操作.
访问 narrpr.com/commercial 来了解更多关于RPR的知识, 会员专属福利, can help your commercial real estate business thrive.